Tradition and individuality are becoming ever more important for the discerning, modern consumer. There is an increasing focus on quality and handcraft. The new mey story project entitled “their story” brings together different characters in unique and exciting ways; characters whose products embody the same passion, creativity and attention to detail as the brand itself. The result is a creative collective whose special allure lies in its diversity. Every member of this collective represents “Handmade in Germany”, each with their own special way of showing their passion for this exclusive quality mark.
The project is a new and very personal expression of the premium brand’s values, the essence of the principles that have brought four generations of success to date. The ensuing pictorial and theme worlds form an impressive portrait of the individuality of each unique personality.