The creation of the perfect white t-shirt – that
became my personal challenge.
MK: I guess what delighted me, personally, was your focus on “what makes a premium-quality essential so modern?” It’s a minimalist product, further validated by its sustainability.
MM: Creating this very special, high-quality basic for mey story means controlling the entire value chain. For the past 35 years, we have sourced our cotton from Peru, regularly monitoring the production on location. Unlike many commercial cotton strands, it is entirely picked and sorted by hand, without the use of any defoliants. Thanks to the local climate and weather conditions, cotton farming in Peru also requires less water than in other regions around the world. And every single mey story t-shirt is handmade in Germany.
MK: At mey story, there is a genuine story behind the product, a story worth telling. That really inspired me. When we craft communications for you, we can get up close, show absolutely everything and disclose every step of production. That is truly exceptional.
MM: That aspect was really dear to my heart. To reveal and visualise just how much work goes into such a sustainable premium product. To make a statement against the “cheap and cheerful“ trend and “tight is right” mentality. In order to spring for our high-quality t-shirts, customers need to be aware of this added value.